Is it more effective to choose print media for advertising in Nepal? Here are a few things you should consider when deciding whether or not to include print advertising in your marketing strategy.
A brief history
It is easy for businesses to assume these days that print advertising is a no-go zone. After all, we are living in a world that has become increasingly digitally orientated.
However, Nepal has a rich history of newspaper publication, and has not experienced a slowdown in sales since the emergence of the internet, unlike many developed countries. Nepal’s first daily newspaper on a commercial scale began distribution in 1993, and it is estimated that over 40% of the population read newspapers.
Print media is the biggest media sector in terms of advertisement revenue (47%), making newspaper advertising an extremely effective tool for marketing your Nepali-based business.
The numbers speak volumes
In Nepal, the largest of the daily newspapers is called Kantipur. Although these figures haven’t been confirmed, its approximate daily circulation of 448,000 copies equates to almost half of the country’s total readership. Kantipur’s sister publication is an English-language daily called the Kathmandu Post, with a daily circulation of around 84,000. These excellent readership figures make print advertising a crucial component of your advertising strategy.
Location is everything
There are a huge variety of newspapers published every day in Nepal which provide advertising opportunities.
However, with over with 728 daily, 40 half weekly, 3,054 weekly, 384 fortnightly and 2,333 monthly papers published across the country, you need to pick a paper that is suitable for your location and also fits in with your advertising needs. For example, is it geared towards your target demographic? Not only in terms of location but the average age of its readers?
It is also important to remember that the majority of newspapers in Nepal have a very small circulation, so their coverage and impact are weak compared to the popular dailies and may not be ideal for your business.
In terms of your options outside of the main cities, many of the popular papers have commenced editions for provincial areas, so knowing your location and “where” and “who” you are targeting with your advertising is vital.
Hopefully, this blog has helped you decide whether print and newspaper advertising in Nepal is right for your business. To find out more, get in touch with adStartr today.